How we gave meditation a personality (several, actually)

How we gave meditation a personality (several, actually).

Monster Calm needed to make meditation accessible for people who don't vibe with typical "woo-woo" or drill-sergeant approaches to mindfulness.

The challenge: Most meditation brands feel either too mystical (crystals and chanting) or too clinical (apps that bark commands at you). Where's the option for people who want to find their zen without losing their sense of humor?

The insight: Meditation doesn't have to be serious to be seriously effective. Sometimes a little playfulness is exactly what people need to actually stick with it.

I crafted a brand and website that's modern, fresh, and relevant for today. It features some fun-loving-calm-seeking monsters to help you find your happy place—playful, approachable, and down-to-earth with a dash of humor and zero dogma.