If your brand isn’t connecting,
it’s not coming from the heart.

Strategy, clarity, and a process
that feels good.

A simple line drawing of a woman with dark hair holding a red heart in her hand and a pot of flowers on her chest, smiling.

You don’t really need a logo or color palette.
You need clarity.

Take everything you think you know about branding and set it aside for a second.

  • Logos, color palettes, and months-long processes

  • Waiting until “everything lines up” before you launch

  • Investing in shiny visuals before you nail your story

This isn’t just a visual upgrade or a quick messaging tweak.

This is about uncovering the heart of what you do—so everything else has something solid to launch from.

You’re already building something meaningful. You’re already in it. And the longer you wait to get clear on how you show up, the harder it is for the right people to find you.

Clarity is how you grow.

And that’s why I created Startwith—to help thoughtful founders like you stop spinning, start connecting, and finally build a brand worthy of the business you’ve actually built.

Get started→

Illustration of a woman with glasses and long hair, appearing confused or overwhelmed, with a chaotic scribble and yellow circles above her head signifying confusion or stress.

By the time our work finishes, you’ll know exactly who you are, why that matters to the people you serve, and how to talk about it so it resonates every time.

What you’re really getting:

A person holding a gift box wrapped with a yellow ribbon and bow, smiling with excitement.

Clarity that makes every decision easier
From the very first session, we get to the heart of what makes your business different. You’ll walk away with a strategy, voice, and message that finally feels right, and makes every pitch, post, and next move simpler.

A brand that feels like you, and works like it should
Yes, you’ll get the essentials: visual identity, messaging, website, maybe even business cards. But what you’re really getting is a brand that helps people get you—fast. Clear, true, and built to connect.


A process that respects your time (and your sanity)
No bloated timelines. No endless revisions. Just focused collaboration, fast turnaround, and a system designed to give you exactly what you need, without the overwhelm.

Get clear on what makes you different—and build a brand around it.

Two women sitting at tables with laptops, engaging in a conversation with a thought bubble above them.

The Heart Lab

You’re ready to build a brand that feels like you, without drowning in a months-long process or second-guessing every decision.

Say goodbye to vague strategy sessions, endless revisions, and branding that looks good but doesn’t do anything.

The Heart Lab is a focused workshop designed to help you uncover the heart of your brand, and walk away with a strategy you can actually use.

Here’s what’s included:

  • 90-minute brand strategy session to clarify your
    “why,” define your voice, and map out what makes you unignorable

  • Comprehensive Heart Lab Brief, delivered within 48 hours, with your brand’s positioning, messaging, and clear next steps

  • Credit toward a full Launch! package if we move forward together

No fluff. No drawn-out timelines. Just clarity, strategy, and a brand that feels right—and works.

After your Heart Lab, you get a clear brand blueprint,
and three ways
to use it.

  1. Run with it yourself. Take the Heart Lab Brief and build from it—I’ll send a resource pack to back you up.

  2. Bring in your own team. I’ll brief your designer or copywriter, stay available for questions, and recommend trusted partners if you need them.

  3. Move straight to Launch! Turn your blueprint into a full brand—messaging, visuals, website—quickly and cleanly.

When you’re ready to pick, I’ll present three package levels—each aligned to your Heart Lab Brief. You choose the fit, we set the timeline, and I handle the rest. Most brands launch in a week or two, and you can apply a portion of your Heart Lab investment toward any package.

Ready to transform your brand and business?
Let’s talk about it.

When your brand works the way it’s meant to, you’ll:

  1. Know exactly who you are, what you stand for, and how to say it with confidence.

  2. Stop hiding behind AI copy and stock visuals—and start showing up as the real you.

  3. Have a brand that reflects your values, resonates with your audience, and actually moves people to act.

  4. Make decisions faster, communicate more clearly, and spend less time overthinking every post, pitch, or page.

  5. Feel proud to share your brand, because it finally feels aligned, inside and out.

We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind. You’ll get big agency know-how without the fuss. Try working with him—you'll be glad you did! And no, he didn't pay me to say this. Will Fendon, Fendon Properties

Got a question? Not sure where to begin? Start here.

Whether you’re curious about the process, want to explore your options, or just need a sounding board, I’m all ears.

Fill out the form (or shoot me an email), and I’ll be in touch soon—no pressure, no pitch.

Let’s figure it out together.

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Just the FAQs

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  • The Heart Lab is a 1.5-hour deep dive into your business. We use targeted exercises and techniques to uncover the essence of your brand. You get a tailored brand strategy and actionable plan delivered in just 2 days. It's $500, but you can credit that towards the Launch! package if you decide to go for it.

  • Our most popular Launch! package includes a personalized strategy, a compelling manifesto and tagline, a captivating logo and visual identity, messaging that resonates, a 5-page website, and business cards. For just $8,000 (including your Heart Lab investment), you'll get a powerful brand in just 3 days.

  • Instead of taking months, I transform your business into an authentic brand your ideal customer can't ignore within a week. I focus on gutsy businesses that aim to make the world a better place and lead with authenticity and empathy.

  • Yep, you read that right! We’ve streamlined our process to deliver fast, high-quality results. We cut out the fluff and get straight to what makes your brand unignorable.

  • I ask for payment upfront, just like many other professional services, to keep things smooth and predictable for both of us. It helps us stay focused and dedicated to creating the best possible brand for your business, without any interruptions. Plus, it ensures you get my undivided attention throughout the entire process.

  • Expect a brand that truly reflects your business's heart and soul, one that your ideal customers can't ignore. I aim for real connections, increased engagement, and a clear, cohesive brand identity that sets you apart from the crowd.

  • While I can’t promise specific outcomes, I guarantee I’ll pour my 25 years of experience into your project. You’ll get a brand strategy that feels authentic and actionable. If you’re not satisfied with the Heart Lab, let’s chat and make it right.