How we humanized luxury real estate.

Will Fendon and his Portland Oregon team wanted to go against the grain of typical luxury real estate—less marble countertops in marketing, more actual human connection.

The challenge: Most luxury realtors look identical. Expensive suits, expensive cars, expensive everything. But Will's approach is different. His team is deeply rooted in the neighborhoods they serve, to the point where they can recommend the best taco spot or the perfect place for a romantic dinner. In fact, they have a YT channel where they do just that!

The insight: Real estate isn't about deals. It's about finding and making a home.

We created branding, social media, and branded materials that felt as personal and distinctive as Will's approach. Because when you're helping people find home, your brand should feel like home too.