Earth Law Center
“Brad is a true professional. He helped brand us as a world-class organization. He excelled at bringing our vision to life. He is also very fast, responsive, and extremely easy to work with. Brad is one of the very best designers out there—go with him and don’t think twice.”
How we captured the local impact of a global organization.
Earth Law Center advances ecocentric laws and policies for the well-being of the Earth community—in other words, the right of nature to exist, unspoiled, and un-f*#ked-around-with.
The challenge: How do you show the impact of small teams working across far-flung corners of the map? And (most importantly for supporters) how do you prove where every dollar went?
The insight: Unlike traditional branding where everything looks the same, annual reports work more like magazine issues—each one should feel fresh while maintaining consistent voice, mission, and approach.
We created a series of annual reports (and a book, and posters) that gave supporters a clear picture of their global impact. These reports had an immediate, positive impact on fundraising, and serve as an example of how effective you can be when you focus on clarity over flash.
