Invisory

How we lifted a SaaS startup above the cloud.

Invisory helps companies navigate the complex cloud app marketplace—but in a sea of blue logos and corporate speak, they needed to stand out as the guide worth following.

The challenge: The cloud marketplace is notoriously difficult to crack, and most SaaS companies look identical. Generic blue palettes, predictable sans-serif wordmarks, and buzzword-heavy messaging that says nothing about actual results.

The insight: Success in the cloud isn't just about technology—it's about trajectory. Companies don't need another vendor; they need a partner who can point them upward.

We created a visual identity that breaks SaaS convention in the best way. The custom wordmark features an upward arrow replacing the dot over the "I"—a subtle but powerful symbol of both cloud expertise and upward momentum. Instead of the expected palette, we chose a bright green that cuts through the noise and signals growth, freshness, and upward movement.

The result is a brand that feels confident enough to be different, smart enough to be simple, and bold enough to promise what others only hint at: actual success in the cloud marketplace.

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