The Deal With Branding and UFOs
While your competition watches the road, you're scanning the entire galaxy of possibilities.
Let’s talk about UFOs
I saw a bumper sticker last week that I think cracked the code to modern branding:
"I brake for UFOs 🛸 "
Ridiculous? Maybe. But stick with me – this might be the weirdest (and most helpful) brand advice you'll read this week.
Here's the thing about UFOs and your bottom line.
Most business owners are white-knuckling it down the same highway, eyes locked on the same road, chasing the same customers.
But the real opportunity? It's in looking up while everyone else watches the road (or phone, let’s be honest).
The Weird Truth About Standing Out
Quick stats:
89% of businesses play it safe
92% use the same industry jargon
100% of market leaders break these rules
(Okay, I made these stats up. But you're still reading, aren't you?)
5 Ways to Make the UFO Strategy Work For You:
1. The Opportunity Spotter Move
Everyone else: "That's impossible"
You: "That's interesting"
Your bank account: happy noises
2. The Professional Weird Play
BORING: "We're industry experts"
BETTER: "We're expertly different"
3. The 360° Vision Hack
While your competition watches the road, you're scanning the entire galaxy of possibilities. And guess what? Customers notice.
4. The Proudly Peculiar Position
Stop hiding your quirks. Start monetizing them.
Example:
❌ "Professional accounting services"
✅ "We make taxes less taxing (and actually enjoy it)"
5. The Awkward-to-Awesome Formula
Turn your industry's biggest "yikes" into your biggest "yes":
Name what everyone avoids
Joke about what everyone fears
Solve what everyone ignores
Bank what everyone missed
🚀 Your Next Move
Before you close this article:
Find your weird
Make it intentional
Scale what works
Because here's a li’l nugget of truth: The most successful brands don't just solve problems – they solve them in unforgettable ways.
👀 The Bottom Line
The UFOs (and the truth) are out there. But only if you're willing to brake for them.
Cheers!
Brad
