Name *

First Name

Last Name

1. Does your brand actually sound like you? *

Would you naturally say your website copy out loud in conversation with a real person?

Yes, we sound like real people.

No, we’ve slipped into jargon or formal language.

2. Can your whole team explain why you're different? *

If three team members independently explained your business's uniqueness, would their answers match?

Absolutely. We’re clear and aligned.

Probably not. We'd hear different explanations.

3. Would customers describe you using your own words? *

Do customers talk about your business using language similar to your marketing?

Yes, customers’ descriptions closely match ours.

No, they highlight entirely different things.

4. Are you toning yourself down to fit industry norms? *

Are there unique aspects of your business personality that don't make it into your marketing?

No, we embrace our quirks fully.

Yes, we edit ourselves to seem more “professional.”

5. Does your marketing reflect how you actually run your business? *

Are the values on your website the same ones guiding your daily decisions?

Yes, we practice exactly what we preach.

No, there’s a gap between marketing and reality.